Getting Started with ChatGPT: a guide for small brands

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If you run your business on your own, small jobs can quietly take over your day: the emails, the captions, the product descriptions, the planning. ChatGPT can take some of that off you, but it works best when it’s set up properly. This guide shows you how, in plain language and without anything technical.

I wrote it for small business owners who have never used ChatGPT. It starts with creating your account and takes you through the setup one small step at a time. Most people get through it in an hour or two, ideally with a cup of tea.

If you run your business on your own, small jobs can quietly take over your day: the emails, the captions, the product descriptions, the planning. ChatGPT can take some of that off you, but it works best when it’s set up properly. This guide shows you how, in plain language and without anything technical.

I wrote it for small business owners who have never used ChatGPT. It starts with creating your account and takes you through the setup one small step at a time. Most people get through it in an hour or two, ideally with a cup of tea.

What’s inside

  • How to set up ChatGPT and create a Project for your business

  • A fill-in briefing, so ChatGPT knows who your customers are, how you sound and what you’re focused on

  • How to write your instructions, with examples you can copy

  • Your first conversations, and how to ask for what you actually want

  • A daily task list made for one-person businesses: customer replies, captions, product descriptions, quotes, planning and more

  • How to work with files, do research that shows its sources, and connect Gmail, Calendar and Drive safely

  • A light weekly and monthly routine, so it keeps working for you

  • Twelve prompts to copy and paste

Who it’s for

Makers, small shop owners, freelancers and anyone running a small brand who wants help with the everyday work, and wants it to still sound like them.

Good to know

  • 27-page PDF, instant download

  • Includes the Free plan limits, so you know what to expect before you pay for anything

  • Written with Irish and UK readers in mind

  • No technical skills needed. If you can write an email, you can use it

  • Updated versions included for 12 months, because ChatGPT changes often

  • It’s an independent guide and isn’t affiliated with OpenAI