· THE BELLE BRUSH ·A new look needed
a new visual world.
A complete photography library created to carry The Belle Brush's rebrand across e-commerce, lifestyle, campaigns and people-led imagery.
01 · THE REBRAND
Months of planning deserved more than a new pack shot.
With completely refreshed packaging and brand identity, the photography needed to feel just as considered - and work consistently wherever customers encountered the brand.
02 · E-COMMERCE
The cleanest images often need the most precision.
White brushes on white backgrounds needed carefully controlled reflections and shading, while every fine bristle had to remain natural and precise in the final cut-outs.
03 · LIFESTYLE + STYLING
Two moods. One brand.
We created both minimal and styled imagery - giving the brand variety without losing the soft, premium visual language of the rebrand.
MINIMAL
STYLED
04 · DESIGNED FOR USE
Sometimes the empty space is part of the photograph.
Selected compositions were deliberately created with breathing room for headlines, campaign copy and website layouts - making the imagery more useful after the shoot.
05 · PEOPLE + PRODUCT
From product to personality.
Five models, hair and makeup teams and a tightly planned shoot day brought a human, aspirational layer to the visual library while keeping the brand natural and effortless.
06 · EVOLVING THE VISUAL STORY
Keeping the brand fresh without starting again.
The second model shoot wasn't about creating a completely new look. It was about extending the visual language we had already built - introducing new faces, movement and content while keeping everything recognisably The Belle Brush.
07 · BEHIND THE SHOOTS
A big production is a team effort.
08 · IN THE REAL WORLD
The shoot doesn't end when the files are delivered.
THE BELLE BRUSH