Campaign Before Content Playbook.png
Campaign Before Content Playbook.png

CAMPAIGN BEFORE CONTENT

€35.00

A practical guide to planning a visual campaign before the shoot starts.

Learn how to define your campaign message, plan the visual world, decide what photography and video you actually need, and create content for your website, social media, email and advertising.

Inside:
Campaign strategy · Visual planning · Tease → Reveal → Explain → Remind → Convert · Website visuals · Organic vs paid content · Video planning · Shot lists · Campaign checklist

A practical guide to planning a visual campaign before the shoot starts.

Learn how to define your campaign message, plan the visual world, decide what photography and video you actually need, and create content for your website, social media, email and advertising.

Inside:
Campaign strategy · Visual planning · Tease → Reveal → Explain → Remind → Convert · Website visuals · Organic vs paid content · Video planning · Shot lists · Campaign checklist

MORE INFORMATION:

PLAN
What are you launching? Who are you talking to? What should they remember?

BUILD THE STORY
Tease → Reveal → Explain → Remind → Reason to Buy

PLAN THE CONTENT
Homepage / Product pages / Social / Stories / Email / Ads

BRIEF THE SHOOT
Know exactly which images and videos you need before production begins.

25 pages of practical campaign planning

Campaign strategy
Visual direction
Teaser planning
Hero content
Website imagery
Organic vs paid content
Video planning
Campaign content planner
Pre-shoot worksheets
Final campaign checklist

ONE CAMPAIGN. DIFFERENT JOBS.

Hero visual → website banner → lifestyle → detail → social → ad → reminder.

PLAN THE CAMPAIGN BEFORE YOU PLAN THE SHOOT.